Writing & Design Samples

B2B Case Study: Bidgely Utility Customer Snapshots

Purpose: Showcase customer proof points across single-page and multi-page case study formats.

‍Context: Developed customer-facing snapshots that connect utility challenges, Bidgely’s approach, and measurable outcomes.

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B2B Case Study: Sarap Now Go-to-Market

Purpose: Show how I built and refined a B2B go-to-market approach for Sarap Now.

‍Context: Covers positioning, seller acquisition, messaging, and marketplace growth strategy.

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B2B Bidgely-Style Pitch Deck: CX

Purpose: Demonstrate how I structure a B2B pitch narrative for a utility customer experience solution.

Context: Built using public-facing information and AI-assisted research, with methodology included.

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B2B AI Sales Pitch Deck: On Spec

Purpose: Provide high-level business context for a new AI solution before a software demo.

Context: Based on similar GTM and sales narrative projects I’ve worked on.

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B2B Technical Launch Brief: On Spec

Purpose: Explain a technical product clearly for internal teams, sales teams, or external partners.

Context: Designed to clarify product value, differentiation, and launch messaging in a competitive category.

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Positioning Statement:

Purpose: Define Sarap Now’s marketplace value proposition for SMB sellers.

‍Context: Used across website copy, pitch decks, and sales collateral.

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Sarap Now provides AANHPI entrepreneurs with a marketplace that simplifies selling, celebrates culture, and connects them with customers who love their products.

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GTM Email Copy:

Purpose: Drive vendor sign-ups for the Sarap Now marketplace.

‍Context: Created for an email campaign targeting potential SMB sellers.

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As an AANHPI business owner, your products deserve the spotlight. Sarap Now makes it simple:

• List your items on a platform built to showcase your culture.
• Access tools to streamline inventory, orders, and payments.
• Reach customers worldwide who value your unique story.

Be part of a community that champions AANHPI businesses while helping you grow.

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CTA: "Start Selling Now"

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Sales Enablement Snippet:

Purpose: Give sales teams concise messaging for seller outreach.

‍Context: Used in battle cards, cold outreach, and sales decks.

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Sarap Now empowers AANHPI SMBs to grow their business with:

• Seamless onboarding and seller tools designed for ease of use.
• A built-in audience of customers who value authentic, cultural products.
• Dedicated support to help you succeed every step of the way.

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Sales Enablement Battle Card:

Purpose: Equip sales teams with clear differentiators for vendor conversations.

‍Context: Internal enablement sample with some details modified for confidentiality.

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Ad Copy:

Purpose: Create a snappy, high-impact ad for social media.

Context: Designed for SMB-targeted campaigns on platforms like Facebook.

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‍Your Story. Your Products.

Join Sarap Now’s marketplace—where Asian American business owners grow with powerful tools, global reach, and a supportive community.

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Start selling today!

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Ad Design:

Purpose: Show visual ad direction for paid social campaigns.

Context: Designed for consumer-facing Instagram campaigns.

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Pitch Deck Sample:

Purpose: Introduce the market problem Sarap Now was built to solve.

Context: Opening slides for investors, potential partners, agencies, and community organizations.

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